Your Job or Career in Tough Times [Feb 26 e-Column]
Are the tough economic times making you nervous about your job? It is for many.
But what can you do about it? Ok, so here are 3 things you can do – or at least start thinking about – in order to create more security for you in insecure times. And we’re talking career here, jobs, employment.
1. Market your self better. Let me translate: have clearly in mind and communicate unmistakably what benefits you provide an employer. Make it concise. Give rock solid examples of how you made things better. Focus not on you, but on how an employer is better off by having you around – what problems do you solve?
Just on this … note from employers: “don’t make us think so hard, ok?”
Also … what new avenues of ‘getting the word out’ can you use? Instead of just applying for job online or via newspapers, what else can you do? Can you innovate, be bolder? Look for ways. You’ll find them.
2. Be flexible. Employers are also feeling the pinch. They don’t like the risk of getting you on board and they you turn out to be just another ‘bum’ on a seat wanting your paycheck come hell or high water at the end of the month.
Yet still they need to do business. So they need good people. Can you offer yourself on a more flexible basis – ie not as a permanent employee. Perhaps as a contractor on a part time basis. Can you offer your services to more than one company at the same time? This way you absorb some of the risk and if you do it right – ie not as a desperate measure to try to land the job, but as a well planned strategy – you’ll end up with more work.
3. Be an entrepreneur. Can you start your own business? Can you work toward it? What gaps in the market do you see? What have you got (experience, skills, knowledge, qualifications) that other businesses or people need? Keep that in mind. You’ll start thinking of things as you go. Make a list. Get your mind in gear. That’s where it starts. Start it.
I get a number of e-mails from people wanting to exit their small business and enter the traditional job market again – they’re looking for the stable, big company job again. My heart sinks. They may find a job like that. But it will take considerable time and effort and their search will likely demoralize and frustrate them. It may be the better option to focus on improving their business.
Of course, good sense must prevail – but wanting that “stable, secure, well paying, big company job” sometimes isn’t where ‘good sense’ starts in this kind of market – especially if all ‘eggs’ are placed in that basket. A more entrepreneurial way of thinking is better (although persisting with a bad business idea is not a good idea!)
It’s good advice.
And one more thing – arrived in my inbox too late to include in my weekly e-mail – but it fits really well here – it’s a quote:
“The money I have is in direct proportion to the value I’ve given to others. The more I give of myself, incredibly, the more economic power comes my way.”
Tod Barnhart, Author
So good job hunting lesson here: “What value am I providing?” If we take this approach – focussing on how we can help employers with the real problems they have, if we provide real solutions – then all we need to add is making that real clear in our CV, interviews, etc.

Hi - I'm Gerard le Roux - CV writer & guerrilla job search coach. You may have seen me quoted in newspapers or heard me on radio. I'm here to help job hunters. Enjoy your visit.