Tom Peters on Branding YOU!

Extract from a Rich Schefren blog post in which he quotes Tom Peters here. He raises critically important questions for anyone interested in job or career advancement or marketing themselves more powerfully in the job market.

“So, if you want to stand a chance in today’s hyper-competitive global market – you need to brand/position yourself as the go-to-guy (or girl) in your market.

“One of my business heroes Tom Peters came up with a personal brand evaluation that I’ve modified for our purposes.

1. I am known for (2-4 things). By this time next year, I plan also to be known for (1-2 more) ….

2. My current project is challenging me in the following (1-3 ways) ….

3. New stuff I’ve learned in the last 90 days include (1-3 things) ….

4. Important new contacts I’ve made for me or my business in the last 90 days include (2-4 names) ….

5. My visibility / maven marketing program consists of (1-2 things) ….

“If you can’t easily fill this out… you better get to work, because you’re currently moving towards being a commodity whether you realize it or not.”

By the way in # 5 the word “Maven” is mentioned. More about that tomorrow. Look it up.

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